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Gradually, the practice of mask-wearing became less dependent on a specific pandemic threat and premised more on an individual duty to protect one’s family, community and country, which demanded sustained engagement. It was not surprising then that public campaigns also built upon themes that integrated family and work life. On the one hand, mask-wearing came to symbolise the love and care in people’s relations with their family members.
Source: 100 years and counting of mask wearing in Japan | Gavi, the Vaccine Alliance
